The website of organizations plays a significant role in establishing relationships with clients at the different levels. To play this important role, the website of organizations, especially healthcare organizations must exhibit certain functionalities. The top 5 functionalities which every healthcare website should exhibit in 2019 are highlighted below.

Simple design

The importance of a simple design for healthcare websites cannot be overemphasized. Visitors of these websites seek specific information and should get it in the simplest way possible. Thus, the structure of healthcare websites should be simple and easy to navigate. Every page should be properly labelled, easily accessible and give information specific to that page. If more information on the page being addressed can be gotten, the visitor should be able to tell that.

Website where healthcare products are sold should pay particular attention to the ease of finding the products as well as integrated payment methods.

ADA compliance

Every website should be ADA compliant and this applies to healthcare websites too. According to the American Disability Act, it is unlawful for buildings, facilities and websites to be inaccessible to persons with disabilities.

Thus, by making a website ADA compliant, an organization prevents against lawsuits as well as improves the functionality of the website. Guidelines exist to ensure that a website is ADA compliant. Although these guidelines are over a hundred, they ensure that these basic conditions are satisfied: the website is operable, robust, understand and perceivable to everyone.

Use of actionable terms

The healthcare industry is one where a lot of terms that are jargons to the average visitor of healthcare website are used. Every healthcare organization is thus tasked with using actionable and relatable terms to ensure that their website is functional and accessible.

When one seeks information about a particular product or service, they prefer platforms that explain the information they seek in the simplest terms. As understandable as medical conditions be to the average patient, they still want at least a basic understanding of these conditions and seek the information they need from healthcare websites. Healthcare websites should aim towards improved reliability and thus functionality with the use of softer terms.

Mobile compatibility

The ability to users to view a website on different devices without change in the user experience is an indication of the functionality of the website. Healthcare websites should thus be aimed towards mobile friendliness for improved functionality. Certain facts supporting the need for improved mobile friendliness have also been established by research. According to research, more than 50% of visitors of a website do so with their mobile device.

Research has also established that search engines rank websites better when they are mobile friendly.

Data visualization

To get the attention of average users of a website, it is important for the website to create engaging content. Data visualization techniques are essential for creating engaging and relatable content. The importance of data visualization techniques lies in the fact they make complex information more understandable.

Because of the complexity of the healthcare industry to the average Internet user, healthcare websites are particularly tasked with achieving functionality. These tips above ensure improved functionality of healthcare websites in 2019.